Global Business | 5th Edition

Global Business | 5th Edition

Peng’s GLOBAL BUSINESS, 5th Edition helps readers understand what causes companies to do well or face problems in the international market. The book focuses on an important question: Why do some companies do really well around the world while others don’t? Mike Peng, a respected researcher, answers this question using two main ways of looking at business—based on institutions and resources—so that even complex ideas are easy to understand.

The book is written in a friendly and easy-to-read style, with the latest research and real examples from different parts of the world.

New case studies, like those about global expansion plans and how companies dealt with the pandemic, show how businesses adapt quickly to change. Special sections that spark debate help readers think for themselves and develop their own opinions on major business topics.

Readers also learn about modern challenges like international conflicts, managing risks, trade barriers, trade rules, changes in supply chains, and dealing with different stakeholders.

By connecting real-world events with practical strategies, the book helps future managers deal confidently with the fast-changing global business world today.

Find success in global business with the strategic approach and special coverage found only in Peng’s GLOBAL BUSINESS, 5E.